Fast-changing world Essay Example | Topics and Well Written Essays - 750 words

Fast-changing world - Essay Example To begin with, let me point out that I previously experienced problems in developing the plot and planning about what I am going to write. In this regard, developing the plot was the greatest weakness I had before this class. However, it is evident that my writing has greatly improved since the many essays we have written have enabled me to plan my writing and develop an effective plan on what I am going to write. In this regard, I previously did not consider this as a monumental challenge although this class has helped me identify this as a weakness. Essentially, I have gained the ability to develop a system of writing that entails mapping out and having at least five episodes of the content I am writing about in order to develop a brilliant essay.Secondly, this class has helped me become aware of a weakness related to the general flow and eloquence while writing essays. In this regard, I experienced problems in developing a smooth transition from one episode to another. Hence, I re alized that I could jump from one point to the other because of an assumption that the reader was on the same page as I was, which eventually created confusion resulting from a false notion in my mind. Consistency in writing throughout the course has enabled me developed the essential skills required to develop an essay that is not only flowing with a smooth transition.On the other hand, this weakness went hand in hand with my inclination to talk down to the reader rather than talking with my readers.... However, consistency in writing throughout the course has enabled me developed the essential skills required to develop an essay that is not only flowing with  a smooth transition, but also develop an essay that is eloquent. On the other hand, this weakness went hand in hand with my inclination to talk down to the reader rather than talking with my readers. For example, a colleague reviewed an essay that I once wrote and observed a detachment between the reader and the author. In this regard, she judged my essay as an uneventful and very dry although she indicated that the topic of the essay was significant. In retrospect, this has helped me develop an essay that connects with the readers. On the other hand, this class has helped me identify my strengths in writing. First, I have been able to find out that one of my greatest strength lies in my ability to enjoy writing for various reasons. In this case, I have observed that the most obvious and  discernible  reason is that I fe el at ease when putting my thoughts and ideas down on paper. For this reason, this has enabled me improve on my weaknesses since deriving freedom and joy from writing has given me self-confidence. Besides, I realize the importance of effective writing in building my self-confidence since I usually read my essays before my friends, which has essentially helped me develop effective skills in public speaking although it is different from writing. Secondly, I have realized that I have a penchant for knowing more and I inherently like enquiring more about a subject. In effect, this makes me a very  talented  researcher. In this regard, I am able to search for more information other than rely on course reading text and lecture notes provided by the teacher. As

Analyse And Discuss The Concept Of Structural Violence Politics Essay

Analyse And Discuss The Concept Of Structural Violence Politics Essay to what extent it explains international conflicts. Although structural violence does lead to conflict, it has had minimal effect on international conflicts. Structural violence has been a major factor in numerous internal or regional conflicts. The genocide in Rwanda and the Maoists Movement in Nepal are examples of structural violence that has led to an internal conflict. Another example is the Chinese suppression of the Tibetan peoples. Any attempts by the Tibetans to protest or challenge the rule of the Chinese in an attempt to gain independence from Chinese rule is met with swift violent retaliation. (Walsh, J. 2007) The two truly international conflicts were not started by a system of structured violence, but by deliberate planned actions of countries and their leaders to go to war. As a result of these wars systems were put in place that were structural and designed to suppress and repress social groups as well as the wholesale murder of people. Although conflicts between neig hboring countries are considered international conflicts, I have classified these as regional conflicts and used the First and Second World wars as examples of truly international conflicts. Structural violence was a term first banded around in the 1960s by liberation theologians and in particular by Johan Galtung, who used it to describe social, economic, political, legal, religious and cultural structures that stop individuals, groups and societies from reaching their full potential. (Farmer, P, 2006) Staugstad goes further when he explains that Structural violence is violence that does not hurt or kill through fists or guns or nuclear bombs, but through social structures that produce poverty, death and enormous suffering. Structural violence may be political, repressive, economic and exploitative; it occurs when the social order directly or indirectly causes human suffering and death. (Staugstad, A. 2001) These are two examples of the definition of structural violence. To better understand we need to dissect the term structural violence into its two separate parts. In this context the word structured relates to the social structures that are imposed on peoples, societ ies, religious groups and others causing them to be discriminated against and forced to live as second class human beings. These structures can take many forms but all suppress one particular group, for example a religious group, an ethnic group, or a group based on gender or sexual orientation. (Staugstad, A. 2001) The word violence when used in this context does not mean a physical form of violence but describes the imposition of rules and regulations and social structures that lead to all forms of abuse and poverty which in turn can lead to humiliation and death. Structural violence is systemic, it is not directly violent yet imposes such discriminatory rules and regulations that forces people into poverty and lives of extreme hardship, which can lead to death. Sometimes the social structures that are the root cause of structural violence can be age old traditions or rules or acts of legislation that when introduced may not have been seen as harmful by those who imposed them except to maintain control over the populace. When they were introduced those who imposed the legislation had ultimate control or power over the peoples through various means, such as slavery, bonded labor, debt, and education to name a few. (Gilman, R. 1983) Structural violence can also be viewed in two different ways, both vertical (political repression and economic exploitation) as well as horizontally (distance and alienation). The institutionalised structures of a country can enforce structural violence, by causing a gap between those that have or hold power over others and those that do not, as well as a social structure (classism) that separates the groups and creates a social distancing. This social distancing maybe because of economic separation, religious, ethnic or cultural, all of these factors create or reinforce structural violence. (Galtung, J. 1995) The vertical aspect of structural violence highlights those political policies such as segregation which lead to repressive measures designed to force a group in society to become second class citizens. Economic exploitation works hand in hand with political repression when certain social groups are barred from holding jobs of influence and status. I intend to break Structural Violence down into component parts and explain each one and how they have the potential to lead to conflict. Racism is an example of structural violence as it can be the result of discriminatory practices and entrenched legislation that place one segment of the population as a lower class citizen than the others and enforces rules and regulations on them to ensure that they stay as second class citizens. One of the most visible faces of racism was in the United States where until 1866 slavery was an accepted way of doing business for a large portion of the population. This racism was not only confined to the enslaving of Black Africans but also included discriminatory practices against the native American Indians, African Americans (slaves or decedents of) Asians, Italians and Mexicans to name a few. The 1964 Civil Rights Act made racial discrimination in public places, such as theaters, restaurants and hotels, illegal. It also required employers to provide equal employment opportunities. Projects involving federal funds could now be cut off if there was evidence of discriminated based on c olor, race or national origin. This Act was the cornerstone of the bid to completely eliminate segregation and other discriminatory practices in public places. (United States Department of Justice, 1964) Although the Civil Rights movement who were advocating for a change in the law which would allow equal rights to all, was at times violent it never evolved into fully fletched internal conflict. This example shows that policies in place at the time contributed to structural violence, however as large as the problem was it never expanded to an international level of conflict, the conflict remained low level and internal. South Africa is another and more visible country to be recognised for its racist policies. Laws were introduced in 1948 which segregated inhabitants into four racial groups, white, blacks, colored and Indian Residential areas were segregated, a segregation which at times was achieved by forced removals of non whites. From 1958, Blacks were deprived of their citizenship of South Africa, legally becoming citizens of one of ten tribally based self-governing homelands called Bantustans, four of which became nominally independent states. The government also segregated education, medical care, and other public services, and provided black people with services inferior to those of whites. South Africa used harsh measures to suppress the anti-apartheid movement in South Africa with the police and the armed forces in an armed struggle with movements such as the African National Congress (ANC) as they tried to enforce and maintain white supremacy in South Africa. (Fredrickson, G. 2003) The Sou th African military were also prominent in several neighboring countries trying to fight the spread of communism in Angola, which was another example of structural violence where conflicts arose due to political ideologies. Although at times the racial tensions created by the practice of apartheid were extremely violent the, conflicts were internal or confined to small scale regional conflicts. They never developed into a wider international conflict. Although the anti-apartheid movement had a huge global following which used actions such as trade embargos to try to pressure the South African government into ending its apartheid regime. It was not until 1994 that an open election was held that allowed all South Africans to vote regardless or color, or race. The legacy of the apartheid period still influences South Africa today especially in the areas of economics and trade. (Thompson, L. 1996) Another example of structural violence that is not as visible and recognised is the caste system found in several East Asian countries like India, Pakistan and Nepal. The caste system was described in Hinduisms ancient sacred text, the Rig Veda, as a social order intended to maintain harmony in society. It divides people into four main castes, but there also are those outside the system, the untouchables, who now call themselves Dalits, literally broken people. (George, N. 2010) Though discrimination based on caste has been outlawed since Indias constitution was adopted in 1950, the practice pervades society today. The caste system is an example of your place of birth dictating your social and economic standing. The caste system segregates a section of society from other and denies people their rights to be treated as equals in all areas of life. However although in the countries mentioned above racism and discrimination have led to violence and internal confrontation and conflict, it has not been influential in creating an international level conflict. Galtung defines cultural violence as being those aspects of culture, the symbolic sphere of our existence, exemplified by religion, ideology, language, art and empirical science. (Galtung, 1990, pg 291) He goes on to explain that these structures can be used to justify direct and structural violence. Galtung tries to illustrate that societys norms of behavior can be used as structured violence. Things that are seen as wrong can be colored to make them look normal or socially acceptable in that society. He uses a mathematical formula to demonstrate that the higher your social status the greater your life expectancy, the lower your social status the shorter your life expectancy will be. In most cases this is because the structure is weighted in favor of one particular race or group of peoples. Because of this those that have greater access will benefit from the services that the social structure provides (affluent) where-as those that do not enjoy such access are not able to benefit an d there-by suffer. This suffering leads to poverty and suffering which brings with it the potential for diseases and other problems that affect the poor or repressed. When conditions like this exist it then leads to disharmony amongst the repressed and becomes the breeding ground for dissent and resentment of those who are seen as benefiting from the social structures. (Galtung, 1969) An example of this can be seen in those post colonial countries such as Sierra Leone and Liberia, where once the slaves were returned to these countries from the USA and Great Britain and told they are now free, set up cultures and structures where they were the masters. They copied what they had only ever seen which was the way their masters had lived and ruled the freed slaves copied these ways and adopted them as their own. These returned slaves were on the whole not from either of these countries and both countries had existing indigenous populations, whom were force to accept these freed slaves into their country. As they were not from either of these two countries they bought with them their own beliefs and culture that differed from that of the indigenous population. This imposition of outside cultures and beliefs only adds to any resentment held by the indigenous peoples. As mention above the freed slaves copied the ways they had observed from their masters and began to see that this way of living and doing things was the norm or accepted way (affluent). This in turn caused friction with the indigenous population, (repressed) which after a period of time led to small scale conflict and later to a larger internal conflict which have until recently was still being fought. (History World, 2010) Although the USA and Great Britain had good intentions, when they repatriated ex slaves the consequences have been terrible for both countries. It also highlights what Galtung was eluding to when he wrote about cultural violence as a form of structural violence. The freed slaves took on the role of master in both countries and the indigenous population became the repressed citizens in their own country. This led to discontent and finally to conflict. The conflict in each country was internal to both countries with limited involvement from neighboring countries, and although humanitarian support was provided by the international community the conflict remained localised. In recent years food security has been identified as a potential flashpoint for conflict. When he wrote in the Journal of Peace Research in 1990, Galtung introduced the topic of violence against nature as a form of structural violence. He may have been musing about the future, however twenty years later the structured systems of countries that have seen vast tracts of land slashed and burned in the name of sustainable economic growth (Galtung, 1990, pg 294) has caused the depletion of non-renewable resources. Large areas of land are stripped of vegetation to allow for the expansion of agricultural land and for mineral resources such as timber, oil and gas. These actions by governments have marginalised those groups whom have traditionally worked these lands or lived in the forest areas. These groups are now forced to abandon their traditional ways and be moved into makeshift towns where they are denied their rights to hunt and fish on their ancestral lands. An example of this is in B razil and other countries where the Amazon forest stretches across their borders. This forest is rapidly being cut down to make way for mineral exploration and the expansion of agricultural land. By doing this the government are forcing the indigenous peoples to withdraw further into the forests or forcing them to live in makeshift shanty towns which impose on them a lifestyle they are not used to or adapted for. Because of the size of the Amazon forest and its influence on the global environmental system, any interference with the forest will have environmental effects globally. This combined with at times contested idea that global pollution has influenced the global weather patterns and led to global warming. This global warming has interfered with the traditional weather systems and affected crops and animal production to such as extent that it has created a whole new group of disadvantaged peoples. (Rainforest Action Network, 2007) When examined what is happening as a result of planned government and global initiatives in industry and in the name of sustained economic growth is a form of structured violence. This can be further explain at country level as well, with those countries that have mineral wealth or those countries that are able to afford to access to the mineral wealth and those countries that cannot afford access to minerals or as a result of exploitation are drifting further into poverty and deprivation. Galtungs observation twenty years ago has proven to be valid today and could possibly be the catalyst for conflict in the future. If we examine the origins of the only two truly international conflicts the First and Second World Wars we will see that it was not the due to systematic structural violence. The events that led to the commencement of international conflict were not as a direct result of structural violence. In the case of the First World War, an assassination of an heir to the throne of the Austria-Hungary empire by a group of student idealists whom at the time of the actual assassination not intending to kill the Archduke Ferdinand, but were instead more focused on the assassination of Governor Potiorek and only at the last moment did the target switch to the Archduke. (Sowards, S.1996) Although the assassination was politically motivated it was perpetrated by a small group of idealist young men. The months between the assassination of the Archduke and the declaration of hostilities which led to a rapid chain reaction of events as countries were drawn into the conflict through existing alliances. (FirstWorldWar.com) This lapse in time shows that it was a more deliberate action to go to war, than an immediate reaction to the assassination of Archduke Ferdinand. (Sowards, 1996) The event that sparked the start of the Second World War was the German invasion of Poland, whom was an ally of both Britain and France. Prior to the invasion of Poland, Hitler and the Nazis had for many years previously articulated in speeches and propaganda of the need for race and space These concerns centered on the importance of racial purity (Aryan race) and on the need for a nation to be prepared to compete with its neighbors in a brutal, uncompromising and ceaseless struggle to survive and to expand. (Henig, R. 1997) Why Hitler hated the Jewish population so much still remains a mystery. What led him to order the extermination of millions of Jews is still open to debate. Hitler and the Nazis were racists and persecuted many different groups in societies such as homosexuals, which led to the killing of homosexuals regardless of their race or origins. The drive for a pure Aryan race was before the war only rhetoric, it was not until the war started that structures were put in p lace to suppress and kill millions of Jews and others. It was not structured violence that led to the Second World War, as the structures were put in place as the war started. (Minorityrights.com). As horrific as these wars were they were not started as a direct of structural violence, however when conflict started the policies and regimes that were put in place ensured that millions suffered. These events are examples of structural violence. Structural violence as has been indicated above has been and is still a major part of todays societies. Not all structural violence ends up in conflict, such as the rules in countries such as Saudi Arabia, where it is forbidden for women to drive a car. This type of entrenched structural violence continues today in many different parts of the world. Racism and Cultural violence are two of the more visible forms of structural violence we see or hear about. These forms of structural violence have their roots in the past in areas such as slavery and ethnic divisions. A new area of structural violence offered by Galtung was that of the structural violence against nature or the environment. This concept although new has gained new importance in the modern era when areas such as food security and environmental degradation are gaining global importance. Although environmental structural violence has not led to global conflict it is responsible for many small internal conflicts as the indigenous inhabitants of the lands or forests fight to keep their lands and waters from being taken from them in the name sustainable economic growth. As demonstrated above structural violence has led to many internal or regional conflicts, but has not been directly responsible for the starting of major international conflicts such as the First and Second World Wars. The extent that structural violence has had on international conflict is small. Structural violence is responsible for many internal or regional based conflicts, but they have not spread to a truly international conflict. I do not feel obliged to believe that the same God who has endowed us with sense, reason, and intellect has intended us to forgo their use. -Galileo  Galilei.  Italian  astronomer,  mathematician,  and  physicist  (1564-1642)

Comparing Two Charity Leaflets Essay -- Papers

Comparing Two Charity Leaflets Compare the advertising leaflet for Christian Aid with the leaflet produced by the rspca. Analyse how the different charities try to persuade their audience to change their view, and/or do something to help them, and the difficulties the charities face. Examine and comment on their effectiveness. The purpose of this essay is to compare two charity leaflets and to analyse the effectiveness and impact that they have on the audience. I will be comparing how they persuade the audience to act or think differently. The two charity adverts I will be comparing are those produced for Christian Aid, which is a humanitarian organisation, and the rspca (the Royal Society for the Prevention of Cruelty to Animals), which is an animal welfare organisation. Charities are there for support. The main purpose of them is to improve livelihoods and help people or animals that are less fortunate, fighting to survive. Charities operate in different communities and each organisation has a unique way of helping. Without these charities many people and animals all over the world would be suffering and most of them would have no hope of living. People give to charities for many reasons: Some feel guilty that there is suffering in the world and feel that it is their duty to help prevent this suffering. Other people feel sympathetic. Some of the world's major religions state that believers must donate to charity, as it is their moral duty towards God to do so. A charity usually focuses on one target and raises awareness about just one particular issue. For example there are charities preventing child abuse (nspcc)... ... to call or booklets to send off for. The audience will see that the rspca is an organised charity and this will encourage them to donate some money. Both of these adverts are very effective. They are attractive and informative. However, I believe that the Christian Aid leaflet is more appealing than the rspca advert. This is because the reader can relate more to the consequences of not having basic amenities and access to clean water and food. This advert would receive a lot of support and donations from the audience as the reader could imagine what it is like to live in those conditions. They would feel sympathetic towards the victims of this charity's project. The shocking images also persuade the reader to support this charity as they reveal to the reader what the world is really like and encourages them to help.

Marketing Plan for Book Publisher Essay

‘Knowledge Hub’Publishers is a provider of latest academic and research material, the best literary material in Urdu and English by quality writers both local and international. Our customers rest assured that when they purchase a publication of Knowledge Hub they receive the optimum value for their money or as we call it ‘your money well spent’. Our publications are free of plagiarism and we endeavor to stay a step ahead in providing academic material which is the most recently proven by researchers instead of re-publishing the same material in a different manner. We are a sole proprietorship and our office is located at Urdu Bazar, Lahore. Being a startup in an industry already being served by a huge number of brands, we shall initially target the Lahore market with intent to move into other cities throughout Punjab within 5 years time. Our focus shall remain to continually research and analyze customer needs, wants, reading trends and preferences to ensure that we provide only the most needed and sought after books with the latest content. Knowledge Hub shall provide its client authors with editing, proofreading, layout and design, promotion and authentication services. Whereas, we shall be outsourcing the printing and distribution of our books. Our long term focus is to motivate the culture of e-books and printing on demand in order to safeguard our natural resources for our future generations. Print on demand (POD) is a printing technology and business process in which new copies of a book (or other document) are not printed until an order has been received, which means books can be printed one at a time. Rationale of this Product: Books are priceless source of knowledge, wisdom and education the best company in times if solitude. Our affiliation with books and knowledge is further promoted by our religion which encourages us to gain knowledge and preaches us to respect books. In today’s fast paced world, where information and knowledge is continually increasing and modifying, the need for books containing the latest of information are always required. As soon as a book or article is publishes a chain of evaluation, testing and research on the published material starts which eventually leads to modified material ready to be published and the cycle continues. This causes a never ending need for high quality books available at easy to access touch points and at affordable prices. And this is exactly what we offer our customers as our product. Strategic Focus and Plan Mission: Knowledge Hub is the premium publisher of academic and illustrated books, novels, best sellers and e-books in Pakistan. We at Knowledge Hub believe that knowledge is a service to be provided to our nation so that we may progress in this fast paced world. The purpose of our affordable and easy to access products is to ensure availability of knowledge to all Pakistanis who seek for it. Goals: Non Financial Goals: Knowledge Hub seeks ensure availability of knowledge to all Pakistanis who seek for it. We at Knowledge Hub believe in a cleaner, safer tomorrow and in a ‘Paper Free World’ in which our natural resources are savored for our future generations to enjoy. Knowledge Hub’s comprehensive website holds the key to a better tomorrow. Our online e-books, research articles, audio and visual resources provide you easy and instant access along with it being environmentally beneficial. Financial Goals: We have targeted to publish 70 books by authors within a year’s time. Moreover, to a customer base of at least 200,000 readers at the end of year one which is approximately 10 percent Market Analysis: International Book Publishing Market: The worldwide book industry has been forecast to exceed revenue of $90 billion. The industry recorded yearly growth of 1% over the past four preceding years, and is expected to accelerate to a yearly rate of almost 4% between 2011 and 2016. Sales by music, video,books and stationery retailers represented the leading segment of the global book market in 2011, generating more than $50 billion and representing 56% of the overall market. Pakistan Book Publishing Market: Book publication is a business very closely related to the literary scenario since books are nothing if they don’t get a publisher or a printer. Like every other thing in Pakistan,the printing industry is with its own sets of problems the initial ones being the unfavorable socio-economic conditions, lack of mass education and the development of local languages. Constraints: Low Literacy Rate: The publishing industry in Pakistan is hampered both by a low literacy rate (48%) and the fact that the national language, Urdu, is written in the right-to-left Arabic script unlike the official language, English, which is written left-to-right. Pakistan has had its share of poetry and prose writers in Urdu, English and other regional languages. Incentives for Writers: Those who don’t reproduce work and are genuinely interested are hardly encouraged. The government, the NGOs and the intellectuals hardly ever take the initiative to encourage young and budding  writers of the country. These results in most of the young authors getting their works published under foreign publishers. At least they get the recognition they warrant in foreign waters. Yet, there are a few committed souls who work tirelessly to make a place for themselves in the literature-deprived country. Market Growth: The publishing industry has been steadily growing despite the many hurdles like the low purchasing power of the masses and the lack of facilities. The principle centers of publishing are Karachi, Lahore and Peshawar. Lahore stands out with its numerous publishing houses and has been the hub of the industry from the pre-independence era. Even now, getting a book published from Lahore is much easier than elsewhere. Pakistan’s publishing industry has a lucrative market for Urdu and religious books abroad. A considerable number of books and periodicals are exported to countries like Malaysia, East Africa and the Middle East. Also, a very large number of books is imported in Pakistan mainly from UK and USA. The Inter-Media Growth program of Pakistan and USA have signed an agreement whereby Pakistan can import books and still pay for them in its local currency. Market needs: In the Pakistan scenario, there is need for up-to-date information available at affordable prices and easily accessible via easy to access retail outlets and via e-books. Trends: The following trends are emerging in the publishing industry: E-books Online book stores Reading clubs Book fairs Mobile bookshops Print on Demand These trends are discussed in detail in the ‘Opportunities’section. Customers Analysis: Following is a detailed description of Knowledge Hub’s client authors, intermediate customers and ultimate customers: Client Authors: Our client authors shall include all local authors who have quality material to offer and who fall within in our product range. Intermediate Customer: Our Intermediate or trade customers include: Wholesaler Book Stores Ultimate Customer: Out ultimate customers include: 25534400 school/ college going children in Pakistan 1,349,000 university going individuals in Pakistan 57. 7 % of our adult population which is literate in Pakistan Needs of the Target Customers: Knowledge Hub endeavors to cater to these basic needs of the target consumers: Academic needs Literary/ information needs Entertainment needs Consumer Touch Points: Our target consumer shall purchase our product via the following channels: Book Stores: Knowledge Hub shall have its products available at book stores including academic and literary book stores book shops in schools, colleges and universities. Gift Shops: Our books shall also be made available on gift shops. Libraries: One of the major sources of contact with the target market are libraries. We shall endeavor to establish relations with the local libraries to allow the usage of our products there. Website: Our comprehensive website will also serve as a major source of interaction with our customers. Our website will display our catalogue of books and shall provide the viewers with an option to get access to our products in the form of both paper editions and electronic versions on-line. Customers would be able to be directed to bookstores for the paper version and they may send an order directly to us. They would also be able to unlock and access an on-line edition instantly by making an online payment. Our website viewers would also be able to opt to receive periodic catalogs of our products online via e-mail. Customer Value Proposition: Like they say â€Å"A book is man’s best friend†, Knowledge Hub shall serve to provide its target consumers with books that serve as their best friends in all their walks of life. Knowledge Hub is a provider of latest academic and research material, the best literary material in Urdu and English by quality writers both local and international. Our customers rest assured that when they purchase a publication of Knowledge Hub they receive the optimum value for their money or as we call it ‘your money well spent’. Our publications are free of plagiarism and we endeavor to stay a step ahead in providing academic material which is the most recently proven by researchers instead of re-publishing the same material in a different manner. Knowledge Hub believes in a cleaner, safer tomorrow. We believe in a ‘Paper Free World’ in which our natural resources are savored for our future generations to enjoy. Knowledge Hub’s comprehensive website holds the key to a better tomorrow. Our online e-books, research articles, audio and visual resources provide you easy and instant access along with it being environmentally beneficial. Constraint: The long term vision of Knowledge Hub is to provide all of its resources online so that the environment and our natural resources can be saved. However, due to low levels of computer literacy in Pakistan, this is not possible immediately and shall take efforts from our end to promote education and reading so that our country can move forward past its literacy barriers. Competitor Analysis: Our competitors include: Local Competitors: Sang-e-Meel Publications Ferozsons Awesome Publishers Association for Academic Quality AFAQ Fact Publications Idara-e-Islamiat Kiran Publications Azeem Academy Publishers & Book Sellers Hassan Publishers 2 The Point Publishers 7th Sky Publications A to Z Publishers A-One Publishers Adara Talifat Khatm-e-Naboat Adara-Ul-Tahreer Adara-e Saadad Advanced Publishers A. H. Publishers Affaf Publishers Al Raza Publishers Al Quraish Publications Al Mashriq Publishers A. S. Publishers Adabistan Publishers Adan Publications A. N. Publishers Al-Asad Publications Al-Badar Publications Al-Bilal Publishing House Al-Hamd Publications Al-Madina Publications Al-Mezaan Publishers & Book Sellers National Competitors: Iqbal Sons Educational Publishers – Karachi, Pakistan New Century Education – Karachi, Pakistan Baitul Qalam – Karachi, Pakistan Electronic Journals of Academic Research and Reviews(EJARR Publishing) – Islamabad, Pakistan Library Promotion Bureau – Karachi, Pakistan World Trade Publishers – Karachi, Pakistan U. S. Publishers (pvt) Ltd. – Karachi, Pakistan Children Publications – Karachi, Pakistan Jumbo Publishing – Karachi, Pakistan 3KBioXML Publishers Pakistan – Haripur,Pakistan Strengths of Competitors: Our competitors have the following strengths: Well established brand names. Extensive market experience. Widely available and accepted products. Strong relations with distributors. Huge chains of retail outlets. Weaknesses of Competitors: Our competitors have the following weaknesses: Most of them are obtaining very high profit margins. They provide less incentive for local authors. Re-publishing of material similar to the one already in the market. Low on-line presence. Most of them do not have their own websites. Well established chain throughout Pakistan. Some competitors are also exporting books. Mahwish: SWOT Analysis: Strengths: Well established relations with authors,editors and media personnel Comprehensive website Up-to-date content of book Our mission is in itself a strength Weaknesses: New brand name thus requiring massive promotion Yet to establish credibility with the target customers Initial focus which is only on the Punjab market Opportunities: The emerging trends are opportunities which Knowledge Hub seeks to take advantage of: Time and Technological Advancements: Time and technological advancements play a pivotal role in shaping the trends over the passage of time. As Pakistan is also entering the digital age, traditional distinctions in media become blurred. It can be seen as furthering the book culture. E-books: The biggest contribution of the internet in the book industry would be to digitize books and grant them a wider readership. A number of online websites have sprung up in the last few decades. Quite a lot of these sites are free and others charge a very nominal fee and provide unlimited access to e-books. They can either be downloaded or read on screen. These obviously have become popular because of easy accessibility and the low cost. In Pakistan,a huge majority of people cannot afford the expensive original foreign titles. Hence,these customers can download the electronic versions at much cheapers rates. Some Urdu websites have started to offer online versions of books for foreign readers. This helps in promoting one’s culture as well as to help the expatriate Pakistanis and is a viable opportunity that Knowledge Hub can take advantage of. Online Book Stores: Closely related to e-books are the online book stores, another wonder of the internet and an opportunity for Knowledge Hub. An extension of the traditional book stores, online book stores give the option to search and read reviews of books, browse through categories, view the covers, author information, reader ratings and then order these books online. Although they are not free and even charge a shipping fee, it’s very convenient to search and order books online saving the hassle. Reading Clubs: Reading clubs are a breath of fresh air into the dying book culture. There are a number of book clubs/reading clubs online and offline. People sit and discuss their favorite books or simply talk about what they are reading these days. Readers’ Club is an exemplary example is of a â€Å"Readers’club† at the University of Karachi, which is moderated by a teacher who is Lecturer at the Department of the International Relations. This is also an opportunity that Knowledge Hub seeks to avail in the future. We plan of starting our own reading club in different cities throughout Pakistan to encourage the reading culture amongst the people of Pakistan. Book Fairs: The first International Book Fair was held in Karachi and Lahore last year at the expo centre and it was well received by the public at large despite the fact that all the books were originals and were highly priced. Knowledge Hub also seeks to participate in such book fairs at both national and international level in the future. Mobile Bookshops: The concept of a Mobile Bookshop was first used by the Welcome Book port some years back. Recently, Oxford started its own mobile book shop and it has been touring the city for quite some time now. Set on a truck, with the back converted into a small book shop with shelves and a counter set snugly at the end, the book shop attracted people outside various schools and universities. Threats: Threat of New Entrants: The threat of new entrant is always present in our industry and Knowledge Hub shall endeavor to keep track of the latest practices and customer trends and preference in order to stay ahead of our game ahead of competition. Plagiarism Another threat is the problem of plagiarism. That is, either simply copying out whole extracts or stealing the idea or characters. Plagiarism is an old problem and a big worry for authors who spend time and money on writing a piece of good writing and then someone else copies it and sells it at a lower cost. Then there are one-time authors who just reproduce material from some international author and make money by claiming it as their own. Incentives for Writers: The government, the NGOs and the intellectuals hardly ever take the initiative to encourage young and budding writers of the country. This has resulted in most of the young authors getting their works published under foreign publishers. Decline in Reading Habits: There has been a visible decline in reading habits in last few decades. This can be attributed to a number of factors like television, internet and other means of entertainment. Product Market Strategy: Segmentation: Our initial target market for the first five years of operations includes: 10623380 school/ college going children in Punjab 3,683,920 college going individuals in Punjab 3034350 individuals going to universities or acquiring diploma in Punjab Literate individuals above the age of 25 in Punjab This overall customer base has been divided into segments on the following bases: Step No. 1- Geographic Segmentation: As of now we are catering to the consumer base in Lahore. Step No. 2 – Segmentation on the Basis of Consumer Age and Needs: From within this customer base our market is further divided into the segments on the basis of the ages and needs of the different customers. Books needs of consumer vary with age and needs such as academic, literary, entertainment or information, etc. Hence we have divided our Lahore consumer base into the following segments: Children below the ages of 10 for their academic, literary and entertainment needs. Children between the ages of 10 – 18 who seek to cater to their academic, literary/ information or entertainment needs. Individuals between the ages of 18 – 25 who seek to cater to their academic, literary/ information and entertainment needs and for research purposes. Individuals and professional from the ages of 25 and above for their academic, literary/ information and entertainment needs and for research purposes. Targeting: Knowledge Hub is provider of books to all the mentioned segments. The reason being that the market is already filled with book publishing brands that have had their names recognized and sought after. If we chose to cater to a narrow segment, chances would have been that our brand would not have attained quick popularity in the overall Lahore Market. Hence, Knowledge Hub is catering to all these segments. We shall target the abovementioned segments with the following products: Academic books for primary level Academic books for secondary level Academic books for university level Illustrated books Novels Best Sellers Our focus shall remain on the publishing of quality and up-to-date material. Positioning: Knowledge Hub will position itself as provider of latest academic and research material, the best literary material and best sellers in Urdu and English by quality writers i. e. both local and international. Knowledge Hub endeavors to position itself as a provider of high quality material at affordable prices. Brand Name: ‘Knowledge Hub’ represents the firm as being a provider of various different sources of knowledge, be it academic or in the form of beautiful pieces of writing to enrich our minds and groom our personalities. Marketing Mix: Product: Our products include: Academic Books for Primary Level: These further include English and Urdu language, mathematics, science, general knowledge, geography, national and international history, Islamiat,social studies and arts and crafts. Academic Books for Secondary Level: These further include English and Urdu language, advanced mathematics, biology, chemistry, physics, geography, national and international history, Islamiat, social studies, sociology, business studies and arts and crafts. Academic Books for University Level: These further include books for business studies, information technology, social sciences, media studies, engineering, commerce, law, pharmacy and medicine. Illustrated Books: These books include books on history, local and international cultures, wildlife, politics, etc. Novels: These include prices of writing by local, national and international writers. Our focus always remains to ensure that only quality material which does in fact impart some type of knowledge or provides quality entertainment and grooming to the readers. Best Sellers: This category includes the best selling stories and novels of today’s age and over the decades. E-Books: All of our publications shall be available online in the form of e-books. Price: High Value but Varying Purchasing Power of Consumers: Books are of tremendous value to readers. Readers of the same types of book belong to drastically varying income levels. Competitors’ Pricing: The prices that prevail in the market are not rigid. It an original book is priced high; its copy is prices at very low prices. Our competitors vary in terms of their size, market shares and prices. Consequently their prices also vary. Some competitors are charging premium pricing with tremendous profit margins due to attractive designing, book cover and page and printing quality. Penetration Pricing Strategy: Since the purpose of the creation of Knowledge Hub is to ensure availability of knowledge to all Pakistanis who seek for it, we use penetration pricing strategy. Knowledge Hub believes that knowledge is not a product to be sold but a service to be provided to our nation so that we may progress in this fast paced world. Knowledge Hub has priced its products so that they are easily purchased by the masses. Knowledge Hub will use penetration strategy to penetrate in the market which is already filled with numerous providers. Knowledge Hub has made a point to publish original books at affordable prices and only attain profits sufficient to achieve our vision of making knowledge accessible to all. The attainment of our vision requires periodic expansions first with in Punjab then throughout the country. Since, Knowledge Hub is a sole proprietorship; the profits shall be retained and reinvested in the expansion of the business. Knowledge Hub has priced its products a bit cheaper and more affordable as opposed to its competitors while maintaining high quality in terms of designing, book covers, page material and printing. We strive to position ourselves as the provider of high-quality material at reasonable prices. The prices of our products shall fall in the following ranges: Sr. No. Product Line Price Range (Rs). 1 Academic Books for Primary Level 200  Ã¢â‚¬â€œ 500 2 Academic Books for Secondary Level 250 –800 3 Academic Books for University Level 300 –1200 4 Illustrated Books Up till 1500 5 Novels 200 –1500 6 Best Sellers 300 – 1800 7 Primary Level Academic E- Books 150 – 400 8 Secondary Level E- Books 150- 650 9 University Level E- Books 200 –850 10 Illustrated E- Books Up till 850 11 E- Novels 150 – 900 12 Best Seller E- Books 200 –1000 Price Sensitivity of Customers: In the Lahore market, the customers are highly price sensitive. The customers shall most willingly opt for a provider of quality books at low prices. Distribution Strategy: Our office shall be located near Urdu bazaar, Lahore. Our products shall move from us to our distributor who will supply our books to retailers and from these retailers our books shall reach our consumers. Our distribution network is as follows: Distributors: Since book stores no longer order directly from most publishers and prefer fewer vendors and quicker service. We shall enter into a contract with our distributor and allow us to reach the book trade (independent bookstores, chain bookstores, wholesalers and libraries) is with a distributor. Our Distributor will have sales reps who visit book stores and libraries, show your book catalogs and take orders. We shall use the following touch points to provide our products to the target market: Book Stores: Our products shall be made available in book stores throughout Lahore. Initially our books shall be available at the following book stores: Defence Book Store Readings Classic Book Store Ferozsons Kitabistan Liberty Books Readings The Last Word Variety Books Books Bank and Gift Shop Ravi Book Store Mavra Books. Libraries: We shall also have our books placed in the following libraries throughout Lahore: Quaid-e-Azam Library Environment Data Resource Centre (EDRC) Defence Public Library Complex Punjab Public Library Atomic Energy Minerals Centre Library Islamia College Library, Islamia College Government College Library, Government College University Lahore University of Management Sciences Library, Lahore University of Management Sciences National Library of Engineering Sciences Dyal Singh Trust Library Provincial Assembly of the Punjab Library, Lahore People’s Bank Library, Lahore Pakistan Administrative Staff College Library, Lahore The Ewing Memorial Library Babar Ali Library – Atchison College, Lahore Punjab University Library, Lahore Dr Baqir’s Library, Lahore Gift Stores: Gift stores will also be a touch point of Knowledge Hub. It is often noticed that people gift good illustrated books, novels and best sellers as gifts on various occasions. Hence placing our products in gift stores shall cause an increase in the number of sales and the popularity of our brand name. Places like Illusions will serve as an ideal place for placing our products. Gift Baskets: We shall also enter into mutual agreements with gift shop owners to form ‘gift baskets’ which will include different items to be placed in the form of a gift basket and including one of our books. An example of this can be a pen/ a diary or note pad along with a small teddy bear and a novel or best seller placed in a beautiful gift basket and covered with a net and tassels. Fiction and Poetry Books: Fiction and poetry can be sold better in gift stores as opposed to book stores. Website: Knowledge Hub shall maintain a comprehensive website containing electronic versions of all its books. We will use this website to display our catalogs of books and to sell those books in both paper editions and in electronic versions on-line. Customers would be able to be directed to bookstores for the paper version and they may send an order directly to us. They would also be able to unlock and access an on-line edition instantly by making a online payment. Our website viewers would also be able to opt to receive periodic catalogs of our products online via e-mail. Retail Outlet: By 2014, we plan to open our own retail outlet in H – Block Defence with the name of Knowledge Hub. Our outlet shall contain all of our publications. Tahira: Promotion Strategy: Knowledge Hub will use the following promotional techniques to promote its products: Newspaper and Magazine Advertisement: Knowledge Hub shall have the following print advertisement placed in the newspapers and magazines including Sunday Times, Zarnigar, Weekly Pulse,Pakistan Textile Journal Magazine ,Herald ,Defence Journal Magazine (DJ),etc. Book Promotion: Knowledge Hub will use tools like book reviews, news releases and a limited amount of highly targeted direct mail advertising. Book reviews and news releases result in free (editorial) publicity while direct mail (Postal and email) delivers your sales message directly to potential customers. Book Reviews: Book reviews are editorial copy that is far less expensive and much more credible than space advertising. The huge number of magazines, newsletters and newspapers columns that are in the market will receive review packages. These reviews will be published for the trade wholesalers and bookstores and libraries. These reviews tell the trade what is coming so they can order the books before the public reads the post-publication reviews in the popular magazines and newspapers. News Releases: We shall follow the review copies with news releases and articles every month to the very same magazines, newsletters and newspapers. These news releases allow opinion-molding editors know what you are doing and why your book has the information their readers need. Direct Mail Advertising: Direct mail advertising of our catalog and books will provide us with the opportunity to get our complete sales message to a specific potential buyer. Our mailing list for direct mails shall remain selective and include only our main buyers. Broadcast E-mail to Main Buyers: This method will is even better than direct postal mail and eliminates printing, stuffing and postage while getting a quick response. Knowledge Hub will assemble email addresses from customers and potential customers and alert them pertaining to our books. Radio & TV Interviews: Radio/TV interviews are an easy way to have the masses asking and searching for an upcoming book. Knowledge Hub shall arrange radio and television interviews of authors hose books are about to be published with us. If the book gains popularity so do we. Radio and television talk shows need interesting guests to attract listeners and viewers. Most people feel that authors are experts and celebrities, so most of the guests booked on such shows are authors. While advertising products on the air is expensive interviews are an editorial matter. People listen to editorial matter. Interviews are more effective than advertising and they are free. Hence, they will serve as an inexpensive way to sell our books. Autograph Parties: Knowledge Hub will arrange autograph parties or book signings in our client bookstores, both chain and independent to draw potential customers into their stores. Best Sellers: Knowledge Hub will endeavor so that its books are labeled as bestsellers. This would drastically improve our brand image. Book fairs: Knowledge Hub will organize book fairs are where publishers traditionally show their books but there are several different kinds. There fairs will be for bookstore buyers, libraries, the general public and so on. Initially these book fairs will be local but they will be replaced with book fairs in other cities as our business expands. Specific Category Promoting: From time to time Knowledge Hub shall also indulge in specific category book promotion. Where we shall promote our different products like children’s books, illustrated books, etc in schools, universities, etc. Audible Books: Some of our potential customers may commute or travel a lot and hence will not have time to read our book. This constraint can be overcome by forming audible books. E-Books: One of the very rapidly emerging trends in the book publishing industry is that –f electronic books. Knowledge Hub shall take complete advantage of this means of reaching to the targeted audience. Public Relations: Knowledge Hub will endeavor to maintain good relations with the distributor, retailing chains,gift stores, editors who write book reviews and leading authors. Sales Promotions: Knowledge Hub will provide sales promotions to retailers and libraries such as books at discount prices when purchased in huge bulks to motivate them to purchase our products and help the company penetrate into the target market. Implementation Strategy: Our primary function as book publishers is to procure books and make them available for sale. Procurement of books will involve soliciting and accepting marketable manuscripts, contracting with the author for selling rights, and getting them copies printed and distributed. The selling of our books will involve making contacts with industry retailers and distributors, and selling directly through your own website. We shall make a percentage of each sale and pay the balance to the author. Operational Plan: For works written independently of the publisher, writers shall first submit a query letter or proposal directly to a literary agent or to a publisher. Submissions sent directly to a publisher are referred to as unsolicited submissions, and the majority come from previously unpublished authors. We shall accept these unsolicited manuscripts, and place it in the slush pile, which our readers will sift through to identify manuscripts of sufficient quality or revenue potential to be referred.

Theme for English B

Dwayne ThomasThomas 1 11/19/2012 Composition II Figures of Speech Essay The Literary Working of Theme for English B Langston Hughes’ instillation of metaphors throughout his poem accentuates the theme concerning the integration of schools which conveys America’s ode to freedom and equality. In addition to the metaphors, irony is also displayed within the carefully crafted work of art, stressing the ridiculousness of society’s digressing of unity and togetherness.These literary devices are shown by the speaker’s inquiry of the paper he is assigned by his white professor whom states, â€Å"let that page come out of you— then it will be true. † â€Å"I guess I’m what I feel and see and hear. Harlem, I hear you†, says the speaker as he is expressing the beginning of his paper. The fact that he only hears Harlem implies that he has lost touch with the feeling and visual context of the African American culture due to the integration o f schools. This does not necessarily expose a bad conception, for he still hears Harlem.Therefore, the idea is that the mixing of races within schools creates a melting pot that disregards feeling different and having opposite perspectives, but maintains the knowledge of where you come from. This is Hughes’ description of the American persona. The speaker extends this metaphor of the American persona even more by stating his enjoyment towards different styles of music, â€Å"I like†¦ records – Bessie, bop, or Bach. † This ranging style of musicality proves that though he is black he is no different than other people of Thomas 2 iverse ethnicity, providing another reasonable argument cooperating with the integration of public schools. Following the quote, the speaker explains, â€Å"I guess being colored doesn’t make me not like the same things other folks like who are other races. † The double negative presented in this quote symbolizes the do uble standard the society of America used during that time period. Though many people regardless of race enjoyed the same music, it was noted that the people of other races were vastly different and could not identify with any other race accordingly.With that, this quote further clarifies the similarity of diverse ethnicities. Hughes incorporates the paper the speaker writes, itself, as a metaphor as well. The physical paper itself represents, in a simplistic view, white people, as the words represent black people. Paper would not mean anything without words written on it, as words would be nothing without paper to put them on; referring to integration this simply means that the black schools and the white schools are two parts of one, and when put together they generate a meaning, an expression, a unified America.This point is emphasized by the speaker’s epiphany that his paper will be a part of the instructor as he explains, â€Å"You are white— yet a part of me, as I am a part of you. That’s American. † The second to last stanza in the poem demonstrates the ludicrous and child-like behavior between the two races, â€Å"you don’t want to be a part of me. Nor do I often want to be a part of you. But we are, that’s true! † This quote, nonetheless, highlights the fact that all of the races are a part of each other no matter how much it is disliked. And that each person learns something from one another, though others were considered â€Å"somewhat more free. In effect, this stanza thoroughly explicates the stressed meaning of the poem by exploiting the comparisons of every Thomas 3 race through humble scenarios. In addition, the last stanza, â€Å"This is my page for English B†, validates the speaker’s paper due to the professor’s claim that the page â€Å"will be true† if it comes â€Å"out of you†. Thus, Hughes cleverly rationalizes his agreement of integration. All in all, t he poem is utilized as a gateway to express the theme of union between different races through integration of public schools.In fact, the beginning of the poem rhymes as does the end, whilst the middle of the poem contains the persuading information. This may represent the two conflicting races being unified by the material discussing the principle of America, for at the beginning the professor speaks and the speaker speaks at the end (symbolizing the two races). Also, the main point within the poem is emphasized when the speaker lists the differing genres of music he likes, because they all begin with the letter â€Å"b†, as does the title of the work. So at that particular point, the theme is best expressed.Another impression is that the title names the letter â€Å"b† as symbol of society’s current position in life. â€Å"A† stands for America, and Hughes is attempting to state that we are not there yet, but rather a step below becoming true Americans because of the conflict between races straying us from unity. Through his employment of strong metaphors and a well use of irony, Hughes skillfully indicates his argument of a need for harmony within society by integrating schools – this being the central view as the â€Å"American† way within poem.

WISH By Bobby Anne Mason Essays

WISH By Bobby Anne Mason Essays WISH By Bobby Anne Mason Essay WISH By Bobby Anne Mason Essay Bobby Anne Mason’s â€Å"Wish† actually pursues the different issues with regards aging and how it actually involves an individual in becoming the best he could be as a person towards his growth. Aging is a normal issue among humans. However, the process by which people go through with the said phase of life is quite different based form the different perspectives of each person towards life and its zest towards one’s own being and development. This is what is particularly handled within the narration of Bobby Anne Mason in the said story. She particularly used language that would likely be more affecting to the people who are involved in the said phase of life. To emphasize the said use of language, the author particularly utilized the words to send forth emotional point of understanding that actually brings forth a clarified vision to the readers so as to understand the real message behind the story. Besides this particular fact, the author has also been able to convey a particular understanding to readers with regards the implication of the matter with regards the life-wishes of aging individuals. The touching way by which the author introduced the message of the story has actually increased the capability of the story to become a picturesque of the human life’s reality that is obviously striking to the human mind. With the descriptions that she used, she was able to touch the reality of the matter that raises the truth about the wishes of those nearing their life’s end. With all the elements of physical and mental weakness that is actually involved in the situation, it could be observed that the matter is of serious consideration among humans today. People who have members of their family undergoing this phase would better understand the said situation in a matter of realizing the hardships and wishes that the aged individuals are being faced with. Overall, the clarity of narration that mason presented made her story a strong manifestation of the truth about wishes and its implication in the times of human aging. Reference: Mason, Bobbie Ann. â€Å"Wish. † The Art of the Story. Ed. Daniel Halpern. New York: Penguin Group, 1999. 380-386.

Easy Blue Color Change Demo with Household Chemicals

Easy Blue Color Change Demo with Household Chemicals You dont need a chemistry lab to perform a dramatic color change chemistry demonstration. Make a pale blue solution. Add another chemical and watch the solution form a precipitate and turn milky sky blue. Continue adding the color and watch swirls of vivid blue form, until finally, the entire solution turns deep translucent blue. Chem Demo Materials You only need water and two household chemicals for this project: hot tap watercopper sulfatehousehold ammonia I used Root Killâ„ ¢, which states on its label it is copper sulfate. Some pool treatments and algicides consist of copper sulfate, but read the ingredient list to make certain. Ammonia is sold as a common household cleaner. If you cant find pure dilute ammonia, try a glass cleaner that contains ammonia. Perform the Color Change Demo Dissolve a spoonful of copper sulfate in a cup of hot water. The proportions are not critical, but you want a high enough concentration of copper sulfate to get a blue color.Stir in a small amount of ammonia. See the swirls of milky pale blue? The blue solid will settle out of solution if you allow it to sit undisturbed.Adding more ammonia will start to turn the solution deep blue much brighter than the original copper sulfate solution. When the reaction goes to completion youll end up with a translucent blue liquid. You can a video of this reaction at YouTube to see what to expect. What Happened? Ammonia and copper sulfate initially react to precipitate copper hydroxide. Additional ammonia dissolves the copper hydroxide to form a vivid blue amino-copper complex. The cuprammonium solution could be used to dissolve cellulose as part of one method of producing Rayon. Blue Bottle Color Change Demo | More Home Chem Projects

Get on the Fast Track With These Car Sayings

Get on the Fast Track With These Car Sayings Some people insist its a guy thing- this fascination with cars that starts at a young age and lasts throughout life. You probably know guys who cant stop talking about the features, shape, accessories and safety mechanisms of their favorite vehicles. For some of them, the four-wheel machine becomes a passion- a symbol of success, power or freedom. What is it that makes guys swoon over these expensive contraptions? Perhaps these car quotes can give us insights. Francoise Sagan Money may not buy happiness, but Id rather cry in a Jaguar than on a bus. Anita Clenney All human males were as fascinated with cars as they were with breasts. Marshall McLuhan The car has become the carapace, the protective and aggressive shell, of urban and suburban man. James M. Cain Stealing a mans wife, thats nothing, but stealing his car, thats larceny. Prince Philip When a man opens a car door for his wife, its either a new car or a new wife. Ralph Waldo Emerson The civilized man has built a coach, but has lost the use of his feet. H. G. Wells Every time I see an adult on a bicycle, I no longer despair for the future of the human race. Albert Einstein Any man who can drive safely while kissing a pretty girl is simply not giving the kiss the attention it deserves. Bill Vaughan A real patriot is the fellow who gets a parking ticket and rejoices that the system works. Charles M. Hayes Remember the street car cannot turn out. Dale Earnhardt The winner aint the one with the fastest car; its the one who refuses to lose. Bertrand Russell Its a waste of energy to be angry with a man who behaves badly, just as it is to be angry with a car that wont go. Dr. Laurence J. Peter Going to church does not make you a Christian any more than going to the garage makes you a car. Erma Bombeck Never lend your car to anyone to whom you have given birth. Stephen Wright I replaced the headlights in my car with strobe lights so it looks like Im the only one moving. Rodney Dangerfield My wife wants sex in the back of the car, and she wants me to drive. Mitch Hedberg I know a lot about cars, man. I can look at any cars headlights and tell you exactly which way its coming. E. B. White Everything in life is somewhere else, and you get there in a car. George Bernard Shaw What Englishman will give his mind to politics as long as he can afford to keep a motor car? Bill Watterson Shutting off the thought process is not rejuvenating; the mind is like a car battery - it recharges by running. Budd Schulberg Living with a conscience is like driving a car with the brakes on. Kevin Sinclair There is a clear link between protecting your car and home and protecting your life. So life insurance was a logical addition to the AAs range.

WHY ESTIMATING IN CONSTRUCTION Essay Example | Topics and Well Written Essays - 1250 words

WHY ESTIMATING IN CONSTRUCTION - Essay Example Only with such forecasts can clients be informed of the likely financial commitment. Designers need advice on the effect of their decisions on the cost of the project, and contractors need to be confident that the estimates that form the basis of their tenders are realistic. If their tender prices are consistently high they will fail to attract work, alternatively if their prices are too low, they will gain work at unprofitable rates. â€Å"Cost estimating methods have followed closely the division between the design phase and the construction phase† (Ogunlana, 19). During the design phase the cost estimate is the principal responsibility of the client’s cost estimator: the quantity surveyor or the design engineer. The estimate of detailed construction costs is seldom commenced until the tendering process is set in motion, and a contractor is requested to tender for the work. The level of detail included within the cost estimate will be dependent upon the client’s requirements and the stage within the project that the estimate is required. In the design stage the information available and the speed at which estimates are required precludes the preparation of a detailed estimate. It is not until the period immediately prior to the start of construction that the level of information available enables a detailed estimate to be produced. Where the work is put out to tender it becomes the responsibility of the client, or his representative, to provide sufficient detail of the project to enable a detailed estimate to be prepared. Construction cost estimating may therefore be divided into two categories: design phase cost estimating and contractor’s cost estimating. Within each of these two categories there are several different methods of producing cost estimates. This paper provides a description of the estimating methods used in the design phase and also describes

Compare Term Paper Example | Topics and Well Written Essays - 750 words

Compare - Term Paper Example Thus, it is paramount to understand the motives for these explorers to set out on the journeys to the Americans Most of the Spanish explorers were sent by the Spanish monarchs of the time. Christopher Columbus, Hernando Cortes, and Vasco Nunez are among the Spanish explorers that affected the world. Isabella was the queen of Castile. She sent Columbus to explore the world for the benefit of the religion and Castile. In September 1492, Columbus sailed with three ships, a crew of less than ninety men and a lack of fundamental understanding of the size of the earth. After about one month, on October 12, 1492, Christopher Columbus voyage cited an isolated chain of Island, which came to be the Bahamas. On the second voyage, Columbus landed on St. Croix where he was welcomed with hostility from the locals. Vasco Nunez was the other notable Spanish explorer. While on an expedition, Nunez cited the Pacific Ocean in 1513 while searching for gold. Nunez claimed the area around the Pacific Ocean and opened the way for further Spanish exploration and conquest. Christopher Columbus voyage set out in 1492 to explore the world through the Atlantic Ocean. The same year was also important to the Spanish for others different from discovery. The Spanish monarchs issued an order for everyone to convert to Christianity or leave Spain. In the urge to continue their expansion and spread of Christianity, the queen sent Christopher Columbus on a mission to spread information about God and to benefit Spain in terms of trade to Asia. They found the Bahamas, Hispaniola and Cuba. Columbus voyage first landing and mainland explorations were in the Caribbean regions and South America (Reilly 332). Vasco Nunez explored the Gulf of Uraba near the present day Colombia and Hispaniola. Christopher Columbus and his men were not successful in their mission. Instead of reaching Asia as stated by their mission, they landed in the Caribbean. Columbus

Article Reflection Essay Example | Topics and Well Written Essays - 1000 words

Article Reflection - Essay Example Importantly, input of the teachers’ expertise in the educational growth of the students enables them to develop their creativity. Teachers from working class schools are not enthusiastic about developing the skills of their students beyond the curriculum requirements. However, instructors from elite and affluent schools assist students in nurturing life and career skills that will benefit students well beyond the school years (Anyon, 1980). These differences bring about the imbalance in the quality of students from the two institutions. Generally, scholars from elite and affluent schools have additional skills other than the basic educational requirements of curriculums. Essentially, these skills assist the students overcome numerous life hurdles and enhance their problem solving capabilities Introduction Education is an essential necessity that the government usually provides to its citizens. Governments are the major providers of education since they meet a sizeable part of their annual budgets. However, the education system is inclusive of privately funded institutions, which offer a competitive edge to their students in comparison to the public schools. Anyon, (1980) confirms the variations of the students are sparking intense debate of the merits of different education systems. It is inevitable to question the characteristics that define the preference of either of the two education systems. ... Understanding, present schooling requires evaluation of objectives, structures and political dynamics. Evidently, individuals assume schools solely teach curriculums, for instance, Math, Chemistry, and outdoor activities, such as sports and club participation. Schools are avenues that mould the future of the student socially, intellectually, politically and culturally. Implications of the Social Status on Education According to Anyon (1980), the research could classify the educational requirements into four social strata. These include the â€Å"working schools, middle class schools, affluent professional schools and executive elite institutions† (Anyon, 1980). Student’s educational capabilities are mainly improved or hindered by their families’ socioeconomic standing. Several factors hinder education’s role as â€Å"the great equalizer† of individuals from diverse communities. Schools serving children form meager income families encounter numerous hurdles, for example, attracting qualified teachers, less parental support and meeting student’s requirements (Anyon, 1980). The differences in the student’s cognitive capabilities start from their experience in kindergartens up to higher educational institutions. Work Objective of Schools According to Anyon (1980), the different school classes display different performance objectives and procedures that their teachers practice. The teachers output is vital in shaping the cognitive abilities of the students. Working class schools mainly entails procedural routines and less of discretion in performance of the curriculum objectives. Such procedures limit the imaginative capabilities of the teachers; therefore, they are incapable of informing their students how to scrutinize procedures

Terrorism is a form of risk that is impossible to manage. - Discuss Essay

Terrorism is a form of risk that is impossible to manage. - Discuss - Essay Example fact, the above views present the reality as it has been experienced by many people around the world after a series of relevant attacks that have been occurred in U.S., in Spain, in Britain and in almost all countries of the Middle East region. From another point of view, Kunreuther (2006, 38) has supported that ‘natural disasters and terrorist attacks are examples of what have been classified as low probability-high consequence (LP-HC) events; despite the first half of their title, these events are now in the headlines with increasing frequency’. It should be noticed however that although the above events are considered as quite possible to be repeated frequently, there is no sufficient provision for their prevention. Moreover, it has been stated that ‘there are features of these potentially catastrophic events that need to be carefully examined in order for individuals, firms, and governments to take steps today to reduce the risk of their occurrence in the future and to reduce the consequences should they occur; every government in the world faces the question of how to help its citizens face the risks of catastrophe but reducing these risks requires a concerted effort by individuals and firms’ (Kunreuther, 2006, 38). This weakness of the state to respond effectively to the needs of individuals and institutions that have suffered significant losses from terrorist attacks has led to the need for the creation of specific programs offered by insurance companies that focus on the provision of compensation to the victims of terrorist attacks (either individuals or organizations). Under these terms it has been found that ‘the institutions, programs, and policies that provide benefits to businesses and individuals affected by an accident, natural disaster, terrorist attack, or other type of loss can be thought of as a system composed of four primary compensation mechanisms: insurance, the tort system, government programs, and charity; together these

What is love Research Paper Example | Topics and Well Written Essays - 1000 words

What is love - Research Paper Example It leaves a man puzzled and act totally beguiling. Men are the happiest when they are in love and women are in ecstasy when they are in love. Considering from a scientific point of view, we know these natural instincts are necessary for reproduction and survival of any species on the earth. Psychology states love is intimacy, commitment and passion (Whorts, 2010). Every man and women starts feeling a high rush of adrenaline when they see someone attractive. This feeling is at its height during the natural reproductive years. It subsides gradually in the middle age. Leaving alone the conjugal love, we also have motherly love, sibling love, patriotism, love for puppy, mobile phone, BMW car and many more. Some of these can be termed under likes instead of love. Some of these are unconditional and some of these are totally obnoxious. We mean the word obnoxious in the exact sense. Prior to writing the essay a documentary was shown on Discovery channel named â€Å"Half Ton Son† featuring Billy Robbins a 16 year old overly fat boy. His mother delivered him after losing the first child. She showed all her â€Å"Love† in feeding him excessively, making him the fattest teenage boy in the world. Love can sometimes turn horrible when it exceeds the limit. Wars have been fought on the name of love. Starting from the Helen of Troy to Cleopatra and the latest Monica Lewinsky, men have fought for their lust and greed in the name of love using the women concerned as shield. Agamemnon definitely did not care much about Menelaus or his abducted wife Helen when he invented Troy. But, Paris and Helen’s love was blamed for the destruction of Troy. Everybody knows Blaise Pascal’s famous quote â€Å"Cleopatras nose had been shorter, the whole face of the earth would have changed† (Liveley, 2002). Nobody mentions Caesar’s lustful ambition and her survival war against his mightiness. The mainstream media screamed about former President Bill Clinton

Analysis of Direct Costs Assignment Example | Topics and Well Written Essays - 250 words

Analysis of Direct Costs - Assignment Example Direct Labor: is the labor or employees who convert materials into the company’s products. The cost of direct labor can be traced directly to the finished products.† (Horngren, Harrison, & Oliver, 2009). All other costs charged under the categories Overhead Costs and General and Administrative Costs are indirect costs. These include indirect labor, repair, maintenance, utilities, rent, insurance, property taxes and depreciations. Direct material cost is the cost of significant materials that are used in the manufacturing of a product or that are used up in providing a service. Direct material costs are specifically identifiable to the contract. FAR regulations also provide provision for trade discounts, refunds, credits for scrap, salvage, and returns to vendor, to be adjusted to the direct material costs. Priced Bill of Sales, has detailed list of all materials needed to produce the required product or service is used for estimating the direct cost. To analyze estimated costs of materials, the factors in review focus are: Are the items quantities and costs of materials correct? Are making or buying decisions are appropriate? Is the material purchased efficiently and competitively? (Murphy, 2009). Direct labor cost is cost of labor specifically identified with a particular contract that a company is doing. Following are three types of direct labor: Labor directly associated with the work being produced, labor readily identified with a particular objective such as a contract, and labor important enough to warrant identifying and measuring so we can keep up with its cost. In general approach to analyze direct labor cost is to examine each element of proposed cost. The contracting officer should usually request analysis of cost or pricing proposals by asking requirements logistics, or other appropriate personnel to review and assess the need for the number and kinds of

What is love Research Paper Example | Topics and Well Written Essays - 1000 words

What is love - Research Paper Example It leaves a man puzzled and act totally beguiling. Men are the happiest when they are in love and women are in ecstasy when they are in love. Considering from a scientific point of view, we know these natural instincts are necessary for reproduction and survival of any species on the earth. Psychology states love is intimacy, commitment and passion (Whorts, 2010). Every man and women starts feeling a high rush of adrenaline when they see someone attractive. This feeling is at its height during the natural reproductive years. It subsides gradually in the middle age. Leaving alone the conjugal love, we also have motherly love, sibling love, patriotism, love for puppy, mobile phone, BMW car and many more. Some of these can be termed under likes instead of love. Some of these are unconditional and some of these are totally obnoxious. We mean the word obnoxious in the exact sense. Prior to writing the essay a documentary was shown on Discovery channel named â€Å"Half Ton Son† featuring Billy Robbins a 16 year old overly fat boy. His mother delivered him after losing the first child. She showed all her â€Å"Love† in feeding him excessively, making him the fattest teenage boy in the world. Love can sometimes turn horrible when it exceeds the limit. Wars have been fought on the name of love. Starting from the Helen of Troy to Cleopatra and the latest Monica Lewinsky, men have fought for their lust and greed in the name of love using the women concerned as shield. Agamemnon definitely did not care much about Menelaus or his abducted wife Helen when he invented Troy. But, Paris and Helen’s love was blamed for the destruction of Troy. Everybody knows Blaise Pascal’s famous quote â€Å"Cleopatras nose had been shorter, the whole face of the earth would have changed† (Liveley, 2002). Nobody mentions Caesar’s lustful ambition and her survival war against his mightiness. The mainstream media screamed about former President Bill Clinton

Family Health Assessment Essay Example | Topics and Well Written Essays - 1000 words - 2

Family Health Assessment - Essay Example Mother on the other hand stays at home and performs daily household chores i.e. cleaning, washing and cooking meals etc. the eldest son who studies in college also is a secondary provider of the family by working part time in a local restaurant whereas two younger members of the family have no specified roles but they go to school only. All the members of the family are perfectly healthy with no physiological or psychological diseases to affect the normal functioning of the family. The family lives in a well-ventilated house of 4 rooms with 3 rooms taken by the children and one shared by their parents. All the rooms are properly ventilated and with basic necessities e.g. sanitation and electricity provided. The house is located in a moderate area with clean environment and no signs of waste deposits or litter near the area. From financial point of view, the family’s primary provider earns enough to support the family and added income by the eldest son makes things easier for them by providing the family with the ability to spend on their needs as well as save some money for the time of need. With no financial problems, no diseases in the family, no stress and anxiety, the family members have been able to perform their appropriate tasks properly and without any difficulties or hurdles. Mentioned by the father, the eldest son while in his teenage had some issues with the parents but considering it a problem of growing teenagers that did not create any str ess in the family since they sat together and solved the problems by talking them out. The family is in the developing stage and has been coping well with this stage like they did with the previous stages i.e. parental years and expanding stage (White, 1991). All the members of the family understand their roles that they are supposed to perform in the family considering they live together and they have to live in harmony and support each other at the time of

What Is Happening To Mother Earth Media Essay

What Is Happening To Mother Earth Media Essay In this paper, I would like to investigate the negative impacts of environmental damage through the media. Primarily through An Inconvenient Truth (2006), Cool it (2010), and Darwins Nightmare (2004), I aim to demonstrate how film makers critique environmental activities and the condition of Mother Earth today. Especially in todays society where sustainable development is emphasized, it is of paramount importance to shed light on why and whether our Earth is really deteriorating. With capitalism being the dominant ideology around, environmental damage can be perpetuated by developed nations at the expense of those less fortunate. More importantly, I aim to scrutinise the realities of the films and to what extent they are objective and accurate to viewers. The advantage of this strategy is that it holds on to the concept of the real (Williams, 1993).The presence of cinematic tricks and direction has allowed documentaries to be scripted and staged. However, I plan to determine if environmental films are merely being staged or exaggerated to evoke fear and to sustain an ideological agenda and economic model (which is capitalism) or whether they indeed reflect Mother Earths deteriorating condition through various cinematic depictions of reality. Preliminary research question(s), hypothesis(es): RQ1: Do these environmental films portray objective representations of environmental issues? Planned Methodology: I have chosen these 3 films for a few reasons. First of all, these 3 films are shot in different years. This enables a gradual and successive tracking of the environmental condition across a decade and also provides a nuanced analysis of cinematic direction towards Mother Nature. Also, these films cover a multitude of environmental issues, including issues concerning the air, water and land. Not only is this crucial to our analysis of the films, but is also needed to give a balanced approach towards the research questions. For example, Darwins Nightmare gives a thorough depiction of water pollution in Tanzania, while An Inconvenient Truth shows more of a reaction towards global environmental devastation and its repercussions on its inhabitants. Cool It on the other hand, depicts a response to inadequate institutions and governments when tackling environmental devastation. Timoner audaciously depicts Lomborg heading the Copenhagen Consensus who claims that this issue has been blown ou t of proportion by government officials and scientists. This movie stands in contrast to An Inconvenient Truth which depicts Al Gore the politician, educating and evoking fear in the public over environmental atrocities. Yet, it is precisely this stark contrast that allows us to juxtapose and compare analyses. First up, I would argue that An Inconvenient Truth on first impression seems like a very objective representation of the issues at hand. This is because Al Gore not only uses facts throughout his speeches, but peppers them with wit and farce. For example in the opening of the film, he greets the audience with a joke: I am Al Gore; I used to be the next President of the United States. Although he jokes frequently, he puts on a serious expression when relating to facts, figures and images. He also discusses the  scientific opinion on climate change, as well as the present and future  effects of global warming  and stresses that climate change is really not a political issue, so much as a moral one. With that, he is praised by Reason journalist, Ronald Bailey (2006) becasuse Gore gets [the science] more right than wrong. Although he shares his personal life anecdotes (with early climate expert Roger Revelle, sisters death from lung cancer, and sons near brush with death), he can b e mainly seen as reflecting, and not attempting to spark emotion. He is hence, seen as largely detached. Comedic farce is also seen when he stood on a contraption to point to the highest point of the graph depicting the release of carbon dioxide omissions. This does not undercut reality, but instead humours the viewers, and also shows a sharp throwback to the harsh realities of the situation. However, it may seem theatrical or staged to cynics like Bjorn Lomborg (2010) who view him as attempting to use fear to change circumstances. Documentaries are meant to both alert and convince in my opinion. Hence, if we look into what environmentalists say about the film, we will discover that the aforementioned facade of objectivity is exposed  when we realise that the film is laden with misguiding claims about environmental science and global warming. I will now attempt to discredit Al Gore and his film by exposing his misrepresentations (Robert, 2006): Misleading claims about effects of climate change:  Gore claims global warming caused the advent of new diseases, but most of the diseases named have minimal relationship to climate. Gore also neglects the strong influence of external factors, like wildfires or pest outbreaks to global warming. Even with malaria which is a climate-based disease, more important factors like management of human infrastructure and health systems are named instead. He also claims global warming is causing a huge number of polar bear drownings but other researchers think otherwise. Glacier-melting in the Glacier national park and in Africa on Mount Kilimanjaro are labelled as the aftermath such environmental neglect, but we see that these have been melting since the 19th Century. Exaggerations about sea level rise:  He claims that ice-sheet meeting in Greenland and West Antarctic will forcefully expatriate millions elsewhere so as to avoid the 6 meters sea level rise. Regretably, we discover that even worst-case scenarios are not that bad. Most research indicates that such melting would only take 1,000 to 5,000 years if it were to happen. Even the United Nations IPCC anticipate only sea level rise of less than a meter for the next 100 years. Reliance on worst-case scenarios:  An underlying problem is that Gore presents worst-case scenarios as fact and is hence characteristic of propaganda. He relies on models that he deems evermore accurate, but the accuracy of such models are still questionalble.Climate change here is described at an international scale instead of a regional or local level where impacts would swing both sides depending on how we choose to respond. However, his intonation suggests that positive change is near to impossible. For example he says that The most vulnerable part of the Earths ecological system is the atmosphere. Its vulnerable because its so thin. (Arnold, 2006). Yet, we can see thinner and more destructible parts like the hydrosphere. The usage of emotive and superlative adjectives are meant to spark off emotions to fulfil his personal agenda. Misleading claims about the responsibility of the United States:  Gore states America as the guilty party, but doesnt give a balance viewpoint. There are deceptive comparisons of the American fuel economy standards in the U.S. and also inaptly lambastes his country for failing to ratify the Kyoto Protocol without making it known the ways in which America was unfairly targeted in the terms. Furthermore, considering that in the beginning of the film as one who prides himself as someone who used to be the next president of the United States, he is furthermore seen as untrustable and even allows one to imagine what could potentially happen to America if he succeeded in being elected in. Misrepresentation of data:  Gore presents one temperature data to support that present temperatures are warmer than in the past millenium. The graph however, is derived from other proxies and tree rings. Scientists are skeptical because this is similar to temperatures in 1100-1300 AD . He also claims that 2005 was the hottest year ever, but in reality there is no accuracy from present data to differentiate the period of 1998 to 2005. What is even more appalling is this quote from Al Gore (Arnold, 2006): Moreover, since science thrives on uncertainty and politics is paralyzed by it, scientists have a difficult time sounding the alarm bells for politicians, because even when their findings make it clear that were in grave danger, their first impulse is to replicate the experiment to see if they get the same result. (Arnold, 2006). However, we see that this statement is merely stereotypical. Many scientists are actually quite willing to sound alarm bells to shed light and awareness (Robert, 2006). It is therefore unfair to suggest that scientists will tend not to call for attention to clear evidence of danger. Hence, this claim is largely a personal opinion and does not reflect objectivity. Because such representations are no longer accurate, we are now plunged into a permanent state of the self-reflexive crisis of representation and what was once a mirror with a memorycan only reflect another mirror (Trinh, 1990). In Timoners Cool It, she depicts Lomborg in a raw manner, including all his anxieties and concerns about the environment. With interviews with Lomborg interspersed throughout the film, Timoner follows Lomborg on his mission to bring the smartest solutions to climate change, environmental pollution, and other major problems in the world. In the opening of the film, Timoner depicts childrens voices and children-drawn pictures about the earth. This raises the success of his cinematic development up a level by allowing current viewers to reflect on their personal environmental usage and treatments. By alluding to children, it encourages reflexive methods towards environmental usage for scientists and raises awareness for common folklore and that if improvements continue to be slow, both mother earth and children of the world will suffer from the excesses of our hedonistic demands. Timoner is seen to be objective and realistic in her film because she depicts the lowdown nature of governme nts, including the biggest in the world. This can be seen when Lomborg remarks that The climate-industrial complex does not promote discussion on how to overcome this challenge in a way that will be best for everybody. We should not be surprised or impressed that those who stand to make a profit are among the loudest calling for politicians to act. Spending a fortune on global carbon regulations will benefit a few, but dearly cost everybody else. This reflects the tonality of the worlds greatest leaders on environmentalism (official website, 2010). However, while on one hand it may seem objective, upon scrutiny, we discover that there are loopholes in the film. These loopholes appear not solely because of Timoners artistic direction, but because of the featured Lomborg too, his networked connections and his fixated mentality on environmentalism. Amateurs who view this film may regard this film as objective because of the reasons above. However, I will now analyse and discern it from a critical point of view. I posit that this film may in fact do more harm than good and is in fact, an attempted reflexive mixed with expository mode of documentary (Nichols, 1983). However, we see that this does not succeed well with viewers as they may not reflector buy into the arguments posited by Timoner through images. This is because it is unrealistic to cast environmentalists as the primary establishment when they do not play a primary role in multinational corporations and international agencies like World Bank, United Nations and the Inter national Monetary Fund (IMF). Viewers are also given the chance to question the filmmakers ability to represent any reality fairly and adequately. This loss in faith in the objectivity of the image seems to point nihilistically, like the impossible memory of the meeting of the fictional Rambo and the real Roosevelt, to the brute and cynical disregard of ultimate truths (Williams, 1993) Furthermore, Lomborgs central stand in the film is that all the money dedicated by the European Union is a massive waste and that we should invest in green technologies instead. $250 billion is quoted. Whilst this may seem rational and practical, one will soon realise that it is no zero sum game. He also spends much time talking about emerging green technologies, like solar, wind and wave power, fuel cells, and algae biofuels. It may seem as though he is the only one who has thought of these, failing to mention that it is environmentalists who have been on the forefront of pushing these efforts for decades. This expository ethos soon fails and it starts to appear propagandistic. We see not only hidden messages, but also a film that compels people to attitude and action. Also, Bjorn is a credible and persuasive figure, uses contextualisation, cynicism and fast-pacing, traits that are similar to Black/real propaganda. He also picks a fight over more controversial technologies, like the next-generation nuclear power and so-called geo-engineering which purposefully changing the climate. In this Lomborg comes across as a technofixer, as someone who believes that humankind can innovate ourselves out of every problem. He also skips over how he is actually going to raise the $250 billion. Whether this is deliberately left out by Timoner or not mentioned by Lomborg, we do not know. However, we presume that this is not mentioned by Lomborg because it would be such a monumental step and feature-worthy point for Timoner. Also, judging from his numerous sweeping statements, it is likely that Lomborg does not address that issue. In all his complaints of how addressing climate change would cost so much money, Lomborg also never addresses the fact that spending money on green technologies will actually stimulate the global economy (Howard, 2010). To add on, also like a creationist film,  Cool It  is loaded with experts who arent specialists in the subject at hand. Because they arent climate scientists, interpreting the actual science of global warming that can be a problem. Also, the few critics like the Stanford professor are carefully edited and are shown to be hostile and edgy. All this points to the film being truthful only where it is possible and that much truth is hidden behind the issues that seem like the truth. One last important point is there have been numerous and extensive accounts of Lomborgs many factual errors. They appear in the highly respected science journal  Nature, by  Scientific American, magazines, newspapers, web logs and many others. While challenging the status quo is essential, getting the facts straight is also crucial for his credibility and as such, the films credibility. I would hence conclude that Cool It is far from objective, has many grey areas, and definitely worth exploring deeper before documenting and finalising it into a film. Moving on, Darwins Nightmare tells of environmental and social effects of the fishing industry around  Lake Victoria  in  Tanzania. It acutely alerts us to what economic exploitation can mean for inhabitants who fish for a living, hence showing the dichotomy of the rich-poor. Having environmental troubles is hence an extra burden to those already struggling to make a living. This film is objective because Hubert Sauper ranges widely to document this new fishing economy, hence taking us to many places. For example, he takes us to places like boats, around the country, with dying prostitutes, and to lakesides. We also see hunger-stricken kids, glue-sniffers, and stomach-bloated children fighting for food. The cinematic arts are often meant to inspire, instruct, and entertain, but this is a rarity of its own because the images here are are meant to produce a outrage beyond ones threshold. Darwins Nightmare, Saupers new documentary, is so punishing (and yet realistically scary) in its bleakness, and hence acts as a white flag for all further endeavors (Cale, 2006). Also, it is Saupers moving images that has the power to move audiences to a new appreciation of previously unknown truth (Williams, 1993). In surveying humanitys collision with the environment, Sauper examines matters often absent from the nature film genre. He gives us mother nature in devastation and a failing society with its dire repercussions. His gut-wrenching methods and audaciously visual images can be viewed by some as a ideological aim towards instilling fear, but yet on the same side of a coin, these images are plain revelations and tell of an inescapable flaw of capitalism.Although his methods seem extreme (just like the depiction of the Nile perch, having chewed through its prey, has now turned to cannibalism), this is sheer rawness of objective reality without lies or hidden facts. Just like An Inconvenient Truth, the questions it raises are some of the most pressing of our time. Both films uses black comedy intentionally (Cale, 2006), hence highlighting pessimism in the face of the corrosive effects of imperialism. One may speak of markets and invisible hands until theory is literally coursing through ones veins, but it is an inescapable flaw of capitalism that a nations goods are wholly exported while the citizens of that country waste away and die. The rich-poor dichotomy however is also present and it is often forgotten that only those with capital  benefit from such arrangements. The poor and the homeless continue to be lag behind in society and is poorly treated. Such images leave viewers with an objective and essential truth that guides ones world view through each and every waking moment. In the name of jobs and economic development, the white men has committed more unspeakable atrocities than ever before. We seem alright however, with Herbert Spencers (1851) perverse vision of survival of the fittest, where the lowest of the social hierarchy sinks to the bottom. What the West truly thinks of the African is often sugar-coated by benefit concerts and television appeals (ie: Live8 concerts), but at the end of the day, its gradual deterioration is little noticed. This film hence not only alerts us to the harsh realities, but gives us a shocking revelation like never before. So as the camera goes across the Tanzanian landscape, we are filled with ambivalence as we see not only hunger-stricken infants, but also scrawny and ashamed prostitutes and glue-sniffing kids, and bloated infants. Conclusion: As seen from the above three movies, it is evident that Darwins Nightmare remains as the only film out of the three with consistency and objectivity. Even though its visual images can be revulsive, it does not conjure up fake statements unfairly in order to increase sales or fulfil a personal agenda. Truth is not guaranteed. Interestingly, Gore claims to be presenting the scientific consensus on global warming but this is not always so. His dramatic theatrical stance gives way as the film progresses, hence rendering it not as objective as it might initially seem. Al Gore clearly used a number of tricks to make his case more persuasive to make the data better fit his explanation of whats going on in the world. Intentional or unintentional, when one is dealing with an issue that could have an economic impact measured in the trillions of dollars, Al Gore should have been more careful when making his case because inhabitants of the world deserve better knowledge. Cool It is no better. Its unreliability and lack of objectiveness is less personal, but more of a lack of in-depth analysis of the bigger global picture. Lomborg seems too engrossed in challenging the status quo and attempting to question environmental methods and hence failing to double check his facts. He uses whatever is needed to justify his personal agenda. It is hence of no surprise that both Cool It and An Inconvenient Truth have sparked off much controversy while the earlier 2004s Darwins Nightmare is one largely praised by many. The documentary era has arrived where manipulation of data is no longer tolerated to make their points more convincing. Especially in this society where elites (and hence shapers of the world situation) become more intelligent, people are easily more outraged when blatantly deceived. Because Nichols four documentary modes are historically and textually intertwined, we have to use a discerning eye when addressing any queries or issues.