Marketing Plan Reef HQ

Question: Describe about marketing proposal that will form the basis of the marketing plan for this subject. You will be provided with a briefing by the client, Reef HQ? Answer: Company Reef HQ will be analyzed. As a part of marketing, the management will ensure that people from different corners of the world are aware of the existence of this aquarium. Brief background Reef HQ is known as the worlds largest coral reef aquarium. You will get a chance to see more than thousands of marine creatures. The visitors will love this aquarium as they will get a chance to witness the marine life of Great barrier reef. The visitors will see the marine life that they would have never thought about and hence, they love to spend hours over there. Reef HQ is into existence so that they can show to people about the marine life. The management of Reef HQ believed that this will motivate the people to support the marine life as there are high chances that it may extinct soon if the environmentalists ignore it. They also have a water caf inside so people have spend time with the marine creatures while they are enjoying their coffee. This is very affordable and hence, people from different corners of the world can come here. It also has a gift store so it allows the visitors to buy gifts and mementos for their loved ones. Competitive advantage There are various things in Reef HQ which makes it better than that of the other similar aquariums in Australia. Few of the competitive advantages of the reef HQ are discussed below. Reef HQ will allow people to be a part of the marine life. Nothing better can happen if you are given a chance to be a part of the marine life without getting wet. This is something different and people have never experienced this in the past. Reef HQ is very affordable and hence, it can be afforded by everybody. Anybody can afford to spend time here and this experience will be unique. People will love to come to the aquarium and spend time frequently. (Starr 2007). Target market Reef HQ will target all the people in the Australia. Apart from that, it also wants to attract all the tourists who come to Australia. (Stone 2001). How to provide customer value? Reef HQ will be different than that of the other aquariums which are present in Australia and also worldwide. Few of the things that make Reef HQ better than that of the other aquariums are as follows: - 1. Reef HQ can have a guide in the aquarium. The guide can explain the features of each marine life that they come across. This will help the regular people to understand the difference between all the marine lives.2. Reef HQ can give free gifts to the visitors who come to the aquarium. This will help the visitors to remember this and at the same time, the visitors will also remember to make frequent visits to this place (Mallabar 2009). Budget Particulars Amount required Banners $20000 Advertisements in magazine $60000 Website development $80000 Sales executive $40000 Other expenses $100000 $300000 Recommendations for senior management Few of the recommendations for the senior management of the reef HQ firm so that they can be rest are discussed below. The senior management of Reef HQ should tie up with schools so that the kids can come to the aquarium. Once the kids like this place, they will ask their parents also to visit here and hence, this will increase the business of Reef HQ. The senior management of Reef HQ can start with water diving so that people can experience diving and also enjoy the marine life. This will increase the business as most of the tourists who come to Australia will be excited to enjoy diving along with seeing the beauty of marine life. (California Bookwatch 2008). References California Bookwatch, 2008, The Business Plan Workbook, pp. 12-17 Mallabar, M, 2009, Commentary:Businessplanfundamentals, Daily Record, pp. 17-29 Starr, L, 2007, Small business plans: captain, your deck chairs have arrived!, Journal of pension benefits, Vol. 14, No. 3, pp. 75 Hursh, N, 2010, A custom business plan, Saskbusiness, Vol. 31, No. 8, pp. 32 Stone, A, 2001, Business Plan, Journal of housing community development, Vol. 58, No. 6, pp. 22-25